The Entrepreneurial Quotient (EQ) Among Women Entrepreneurs: Assessing Creativity, Risk-Taking, Resilience, and Sustainability in Modern Enterprises

The Entrepreneurial Quotient (EQ) is a crucial framework for understanding the competencies that drive entrepreneurial success, particularly among women entrepreneurs. This study examines the dimensions of EQ – creativity, risk-taking, resilience, and sustainability, and their impact on technology adoption in contemporary enterprises. Using the Digital Transformation and Technology Adoption Model (DTTAM), the research examines how women entrepreneurs integrate technological innovations into their businesses. A structured survey was conducted from January to June 2020 among 100 women entrepreneurs in India to assess their EQ and its impact on business adaptability. The findings highlight that creativity fosters innovation, risk-taking enhances strategic decision-making, resilience strengthens adaptability, and sustainability ensures long-term business viability. These insights underscore the importance of integrating EQ development into entrepreneurial education through mentorship programs, experiential learning, and sustainability-focused curricula. The study provides actionable recommendations for educators, policymakers, and business leaders seeking to cultivate resilient, innovative, and future-ready enterprises.