Local elections - national themes: Centralizing personalization of local elections in Serbia

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Campaigns focused on national themes led to the marginalization of local community issues, affecting voter engagement.
Media coverage analysis revealed that persuasive techniques prominently influenced voter behavior during the elections.
Critical discourse analysis identified how centralized power dynamics shape local election campaigns and narratives.
The case study of Niš illustrates the local performance of national political narratives in amplifying election effects.

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Analysis shows national themes dominate local elections in Serbia, influencing voter behavior and campaign strategies.

Katarina Bogićević (2025) studied this question.

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