Local Media in Serbia as Symbolic Capital of the Community: A Theoretical Reflection on Its Social Role in the Contemporary Era

This study is grounded in the premise that local media should be understood beyond a market-oriented framework, with their social role theoretically redefined through the concept of symbolic capital. The central thesis is that the survival of local media must be regarded primarily as a matter of public interest and as a prerequisite for strengthening the democratic capacity of communities in contemporary socio-communicative contexts. Representative examples of both active and defunct local media in Serbia were analyzed to assess how, across different historical periods, they contributed to the formation and transformation of symbolic capital in local communities. The theoretical framework draws on Pierre Bourdieu’s concept of symbolic capital and Jürgen Habermas’ theory of the public sphere. The analysis indicates that local media functioned as institutional carriers of legitimacy during the socialist period, as spaces of resistance during the transitional period, and as sources of moral and professional capital in the contemporary era. Nevertheless, current project-based funding models and precarious working conditions undermine their autonomy and long-term sustainability. It is therefore concluded that the disappearance of local media represents not merely an economic problem but also a profound symbolic and democratic loss, as communities lose spaces of trust, dialogue, and public representation.