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This is a Quantitative Study study.

September 18, 2025Deleted Journal

The Influence of Entrepreneurial Orientation and Strategy on the Performance of Micro, Small, and Medium Enterprises in Batununggal District, Bandung City

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Authors

SSSyadza Zahrah SausanBandung Institute of Technology MMMukaram MukaramBandung Institute of Technology

Discussion

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Implication

Descriptive analysis shows a significant positive impact of entrepreneurial orientation and strategy on MSMEs performance, indicating areas for growth.

Key Points

Entrepreneurial orientation and strategy significantly enhance MSMEs performance, particularly in operational efficiency and customer satisfaction.
Operational efficiency and customer satisfaction were primary measures of MSMEs performance, reflecting the respondents' strong business traits.
Using a descriptive quantitative approach, data was collected from 149 MSMEs in Batununggal District and analyzed for positive correlations.
Recommendations for MSPMEs include training and adapting strategies according to local conditions to sustain business growth.

Cite This Study

Sausan et al. (2025) studied this question.

synapsesocial.com/papers/68d462c131b076d99fa61de2 https://doi.org/10.62201/abaj.v3i03.354

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Implication

Descriptive analysis shows a significant positive impact of entrepreneurial orientation and strategy on MSMEs performance, indicating areas for growth.

The Influence of Entrepreneurial Orientation and Strategy on the Performance of Micro, Small, and Medium Enterprises in Batununggal District, Bandung City

Discussion

Member takes

Implication

Key Points

Cite This Study

The Influence of Entrepreneurial Orientation and Strategy on the Performance of Micro, Small, and Medium Enterprises in Batununggal District, Bandung City

Discussion

Member takes

Implication

Key Points

Cite This Study

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