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This is a Quantitative Study study.

Analysis of Market Orientation, Innovation and Operational Efficiency Towards SMEs Performance at Martabak SMEs in Sukabumi City

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Market orientation and operational efficiency positively influence business performance, enhancing outcomes.
Significant negative effects of innovation indicate misalignment with market demands and needs in SMEs.
Data analysis used multiple linear regression on a sample of 149 martabak businesses in Sukabumi City.
These results suggest a need for improving understanding of market needs and enhancing operational strategies.

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Quantitative analysis reveals market orientation boosts performance, while innovation hinders it in SMEs.

Fitriani et al. (2025) studied this question.

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