October 15, 2025Business Innovation & Entrepreneurship JournalOpen Access

The Role Of Innovation In Delivering The Influence Of Market Orientation On The Business Performance Of Umkm Leather Craft Shop In Sukaregang

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Market orientation positively influences innovation, which in turn significantly boosts business performance.
The study involved 112 leather craft SMEs in Sukaregang, exploring key relationships using path analysis methods.
Innovation notably mediates the relationship between market orientation and business performance for leather craft businesses.
Findings indicate that while market orientation affects innovation, its direct impact on business performance was not statistically significant.

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Implication

This research investigates how innovation mediates the link between market orientation and business performance in leather craft SMEs, suggesting key insights for industry growth.

Cite This Study

Winston et al. (2025) studied this question.

synapsesocial.com/papers/68efd921056559ef42877447 https://doi.org/10.35899/biej.v7i2.989

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Implication

This research investigates how innovation mediates the link between market orientation and business performance in leather craft SMEs, suggesting key insights for industry growth.

The Role Of Innovation In Delivering The Influence Of Market Orientation On The Business Performance Of Umkm Leather Craft Shop In Sukaregang

Key Points

Discussion

Implication

Cite This Study

The Role Of Innovation In Delivering The Influence Of Market Orientation On The Business Performance Of Umkm Leather Craft Shop In Sukaregang

Key Points

Discussion

Implication

Cite This Study

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