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This is a Quantitative Study study.

The Role of Innovation and Product Quality in Increasing Competitive Advantage

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Product innovation increased competitive advantage by 23.7%, demonstrating its significance in market positioning.
Product quality contributed 22.9% to competitive advantage, further validating its role in business success.
Survey research design and a sample of 71 MSME respondents were utilized to assess the variables effectively.
Results indicate combined influences of innovation and quality, highlighting potential areas for enhancing competitiveness.

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Quantitative analysis shows product innovation and quality enhance competitive advantage in MSMEs, indicating possible growth strategies.

Ramdani et al. (2025) studied this question.

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