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This is a Quantitative Study study.

The Influence of Social Media and Visual Content on Customer Engagement on Shopee E-commerce

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Positive influence of social media and visual content on customer engagement, indicating effective strategies.
Multiple regression analysis showed both variables significantly impact engagement metrics like likes and comments.
Study utilized a quantitative approach, gathering data from 100 active Shopee users to assess the key variables.
Emphasizes the need for creative and appealing visual content to boost customer loyalty and interaction on platforms.

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Quantitative analysis reveals social media and visual content significantly enhance customer engagement on Shopee.

Yuliana et al. (2025) studied this question.

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