September 19, 2025Journal of Media and CommunicationOpen Access

Communication Strategies: Problem of Sustained Engagement on Social Media Platforms in Kenya’s Political Discourse

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Social media shapes political discourse effectively among Kenyan youth, enhancing engagement.
Key strategies identified include information dissemination and dialogical engagement.
Data were collected through interviews and focus groups involving 42 Generation Z students.
The findings highlight social media's role in fostering democratic participation in Kenya.

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Implication

Descriptive research investigates social media's role in shaping political discourse among Generation Z, indicating potential for enhanced engagement.

Cite This Study

Kosgei et al. (2025) studied this question.

synapsesocial.com/papers/68d463f131b076d99fa63a8d https://doi.org/10.51317/ecjmcs.v6i1.624

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Implication

Descriptive research investigates social media's role in shaping political discourse among Generation Z, indicating potential for enhanced engagement.

Communication Strategies: Problem of Sustained Engagement on Social Media Platforms in Kenya’s Political Discourse

Key Points

Discussion

Implication

Cite This Study

Communication Strategies: Problem of Sustained Engagement on Social Media Platforms in Kenya’s Political Discourse

Key Points

Discussion

Implication

Cite This Study