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September 20, 2025Journal of Linguistics Literary and Communication StudiesOpen Access

Women Politicians’ Political Communication Strategies in Kenya’s Digital Space: An Afrocentric Perspective

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Authors

NGNancy Gakahu

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Overview

This analysis explores political representation in Kenya's digital space, highlighting communication strategies and Afrocentric influences.

Key Points

  • Kenyan women politicians enhance their digital visibility through culturally grounded strategies.
  • Findings show that ethnic identities and communal values shape their online political communication.
  • Discourse analysis of 20 social media posts reveals the use of Afrocentric practices in their strategies.
  • These practices help legitimize their political authority within the digital public sphere.

Cite This Study

Nancy Gakahu (2025) studied this question.

synapsesocial.com/papers/68d469ce31b076d99fa66c58https://doi.org/10.58721/jllcs.v4i2.1316
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Populist Tendencies in Kenya’s Political Representation Practice: Digital and Discursive Dimensions2025
  2. 2Populist Tendencies in Kenya’s Political Representation Practice: Digital and Discursive Dimensions2025
  3. 3Image-centrism in Africa’s political communication: a social semiotic analysis of self-presentation practices by women political candidates in Kenya’s social media space2024 · 9 citations
  4. 4Communication Strategies: Problem of Sustained Engagement on Social Media Platforms in Kenya’s Political Discourse2025
  5. 5Insiders Versus Outsiders: A Comparative Study of Female Politician’s Social Media use2024