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September 21, 2025Research Journal of Business and Finance

Populist Tendencies in Kenya’s Political Representation Practice: Digital and Discursive Dimensions

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NGNancy Gakahu

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Overview

This analysis explores populism's impact on political representation in Kenya, suggesting social media influences citizen-elite dynamics.

Key Points

  • Findings show nearly half of the analyzed social media posts displayed populist tendencies, highlighting the significant role of digital platforms.
  • Women politicians actively challenge elite-driven marginalisation through emotional and identity-based rhetoric in online discourse.
  • The study utilized social media data from 20 women politicians alongside interviews with 12 citizens and FGDs with 25 participants.
  • Employing discourse and thematic analysis revealed both elite performances and grassroots receptions of populist sentiments on social media.

Cite This Study

Nancy Gakahu (2025) studied this question.

synapsesocial.com/papers/68d46cbf31b076d99fa68b37https://doi.org/10.58721/rjbf.v4i2.1319
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Populist Tendencies in Kenya’s Political Representation Practice: Digital and Discursive Dimensions2025
  2. 2Women Politicians’ Political Communication Strategies in Kenya’s Digital Space: An Afrocentric Perspective2025
  3. 3Populism and Conspiracy Theories: Exploring Political Effects in Kenya2025
  4. 4Social Media Political Communication and Misinformation: A Case Study of the Youth in Kiambu County, Kenya2024 · 1 citations
  5. 5Insiders Versus Outsiders: A Comparative Study of Female Politician’s Social Media use2024