Populist Tendencies in Kenya’s Political Representation Practice: Digital and Discursive Dimensions

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This analysis explores populism's role in political representation via social media, revealing its impact on the citizen-elite dynamic in Kenya.

Findings show that nearly half of social media posts analyzed contained elements of populism, indicating a significant trend in political discourse.
The study observed how women politicians positioned themselves as representatives for ordinary citizens, engaging in emotional and sensational rhetoric.
Data collection involved 58 social media posts and interviews from 12 citizens, showcasing a multi-faceted approach to understanding populist tendencies.
Discourse and thematic analyses were employed to extract meanings and themes from both social media texts and citizen interactions.

Nancy Gakahu (2025) studied this question.

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View Full Paper

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Authors

This analysis explores populism's role in political representation via social media, revealing its impact on the citizen-elite dynamic in Kenya.

Findings show that nearly half of social media posts analyzed contained elements of populism, indicating a significant trend in political discourse.
The study observed how women politicians positioned themselves as representatives for ordinary citizens, engaging in emotional and sensational rhetoric.
Data collection involved 58 social media posts and interviews from 12 citizens, showcasing a multi-faceted approach to understanding populist tendencies.
Discourse and thematic analyses were employed to extract meanings and themes from both social media texts and citizen interactions.

Nancy Gakahu (2025) studied this question.

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