Social Media: Marketing Strategies in the Hospitality Industry

This paper analyzes the role and significance of social media within the hospitality industry. As a modern communication tool, social media has empowered customers to access information and provided a powerful platform for hotels to promote their services. This paper examines effective marketing strategies for the hospitality sector, highlighting specific social media channels such as Facebook, YouTube, TripAdvisor, and Instagram. It concludes that an active and strategic presence on social media is indispensable for ensuring brand visibility, customer engagement, and business growth.