What question did this study set out to answer?

This study aims to explore the marketing effectiveness of social media platforms in the hotel industry.

The Marketing Effectiveness of Social Media in the Hotel Industry

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Randomized trial explores marketing effectiveness in hotels through social media, suggesting similar tactics for Facebook and Twitter.

This study aims to explore the marketing effectiveness of social media platforms in the hotel industry.
Data collected from an online survey
Integrated the attitude-toward-the-ad model with social media concepts
Proposed a theoretical model for hotel social media marketing effectiveness
Hotel customers’ social media experiences influence attitudes toward social media sites.
Attitudes toward social media sites affect attitudes toward hotel brands.
Hotel customers' attitudes toward hotel brands influence booking intentions and electronic word of mouth.

Leung et al. (2013) studied this question.

View Full Paper

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Bookmark

View Full Paper

Ask AI

Bookmark

Authors

Randomized trial explores marketing effectiveness in hotels through social media, suggesting similar tactics for Facebook and Twitter.

This study aims to explore the marketing effectiveness of social media platforms in the hotel industry.
Data collected from an online survey
Integrated the attitude-toward-the-ad model with social media concepts
Proposed a theoretical model for hotel social media marketing effectiveness
Hotel customers’ social media experiences influence attitudes toward social media sites.
Attitudes toward social media sites affect attitudes toward hotel brands.
Hotel customers' attitudes toward hotel brands influence booking intentions and electronic word of mouth.

Leung et al. (2013) studied this question.

View Full Paper

Ask AI

Bookmark