Quantitative analysis reveals ChatGPT enhances learning outcomes in International Business courses, suggesting its role as a supplemental educational tool.
The integration of artificial intelligence into education has opened new avenues for personalized and widespread learning assistance. This paper focuses on the design and development of a custom ChatGPT tailored for tertiary education settings. The main objective is to investigate how generative AI customized to align with subject materials, intended outcomes, and how to actively involve learners can be of benefit. For this study, a special chatbot was built with OpenAI’s GPT framework to work as a tutor available at any time for the subject International Business (IBUS 201D). The design and testing of this ChatGPT tutor followed a Design Science Research method. A quantitative study was done conducted with 35 undergraduate students, using a pre–post-test to see the effectiveness of new developed GPT for the specific subject. The findings show that this type of ChatGPT tutor can be a helpful support alongside normal teaching. The results indicate that the custom ChatGPT tutor can be a meaningful addition to traditional teaching methods.
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Vejaratnam et al. (2025) studied this question.
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