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September 20, 2025Journal of Public Representative and Society ProvisionOpen Access

The Influence of Cyber Public Relations Strategy on Consumer Trust of QRIS Users

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Authors

YMYunika MelvianaLGLathifa Prima GhanistyanaAWAnjelina Intan Wahyuni

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Overview

Quantitative study reveals Cyber Public Relations strategies enhance consumer trust in QRIS, indicating effective digital communication.

Key Points

  • Consumer trust levels in QRIS significantly increase with effective Cyber Public Relations strategies.
  • Survey of 100 users shows a strong correlation between Cyber PR actions and trust in QRIS.
  • The study employs a quantitative approach using survey research design to gather data from digital consumers.
  • Findings suggest that robust digital communication can greatly influence consumer perceptions of payment security.

Cite This Study

Melviana et al. (2025) studied this question.

synapsesocial.com/papers/68d46ab431b076d99fa67b26https://doi.org/10.55885/jprsp.v5i3.645
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