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September 21, 2025Al-Kharaj Jurnal Ekonomi Keuangan & Bisnis SyariahOpen Access

Pengaruh Kepuasan Pelanggan, Harga, dan Promosi Terhadap Loyalitas Pelanggan Yoga Nature Class Podomoro Park

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Authors

ANAprilia NurfadhilahNSNugraha Saefudin

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Overview

Quantitative analysis shows price and promotion significantly affect loyalty in a yoga class setting.

Key Points

  • Customer satisfaction, price, and promotion significantly boost customer loyalty in yoga classes.
  • Survey results from 94 respondents reveal each variable positively influences loyalty outcomes.
  • Quantitative analysis using multiple linear regression reinforces the joint impact of satisfaction, price, and promotion.
  • Strategies focusing on these areas can potentially increase loyalty among yoga class participants.

Cite This Study

Nurfadhilah et al. (2025) studied this question.

synapsesocial.com/papers/68d46cb831b076d99fa686bchttps://doi.org/10.47467/alkharaj.v7i9.9582
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