Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
September 23, 2025Journal of Hospitality and Tourism Technology

Customer brand engagement via value co-creation with hotel online media and travel websites and its effect on brand equity: the moderating role of culture

View Full Paper
Ask AI
Bookmark
Share

Authors

FPFrancisco Peco-TorresAJAdam JonesAPAna Isabel Polo Peña

Discussion

Loading...

Member takes

Overview

Quantitative analysis reveals how value co-creation influences brand equity in hotels, highlighting cultural impacts.

Key Points

  • Customer brand engagement positively affects brand equity, and this relation is significant for hotel guests.
  • Spanish guests see benefit from value co-creation with travel websites, while British guests benefit from hotel online media.
  • The study employs service-dominant logic to explore the impact of culture on brand engagement strategy.
  • Findings offer practical insights, encouraging hotels to adopt value co-creation strategies to enhance brand equity.

Cite This Study

Peco-Torres et al. (2025) studied this question.

synapsesocial.com/papers/68d4724731b076d99fa6aafbhttps://doi.org/10.1108/jhtt-06-2024-0362
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Beyond the brand promise: co-creating unforgettable guest experiences2026
  2. 2Value co-creation for memorable touristic experiences: experimental evidence of the effects on consumer satisfaction and purchase intention2024 · 1 citations
  3. 3Engaging in co-creation experiences: the role of affective image and satisfaction2024 · 2 citations
  4. 4Exploring the mutual relationships of brand equity in the tourism and hospitality sector2024 · 10 citations
  5. 5How Does Tourists' Digital Engagement Impact Destination Brand Digital Experience and Brand Value Co‐Creation? The Moderating Role of Digital Credibility2026 · 1 citations