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September 18, 2026Journal of Hospitality and Tourism Horizons

Beyond the brand promise: co-creating unforgettable guest experiences

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Authors

GAGideon AwiniMMMajeed MohammedESEmmanuel Nii Ayi SolomonAccra Technical University

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Cite This Study

Awini et al. (2026) studied this question.

synapsesocial.com/papers/6aad0bb6de0393d728b8a1b2https://doi.org/10.1108/jhth-03-2026-0052
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Customer brand engagement via value co-creation with hotel online media and travel websites and its effect on brand equity: the moderating role of culture2025
  2. 2Engaging in co-creation experiences: the role of affective image and satisfaction2024 · 2 citations
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  4. 4Explainable co-creation: a generative AI model of guest engagement and experiential value in star-rated hotels2026
  5. 5Examining Customer Value Cocreation Behavior in Boutique Hotels: Hospitableness, Perceived Value, Satisfaction, and Citizenship Behavior2024 · 11 citations