The transformation of managerial practices in contemporary enterprises in the digital era

Currently, in the period of accelerated digital changes, standardized managerial activities are undergoing a profound process of reconfiguration. This research analyzes how digitalization influences leadership styles and management tools used in contemporary enterprises, with a focus on the private sector. Emerging trends such as transformational leadership, agile management and virtual team coordination are analyzed, highlighting the need to develop digital competencies of leaders. The study focuses on applied research within enterprises in the Republic of Moldova and examines the impact of the use of digital technologies on internal communication, decision-making and managers' involvement in organizational transformation. The conclusions drawn indicate a direct dependence between the level of managerial digital literacy and the efficiency of adaptation to the new requirements of the digital environment.