Success Phenomenon in the Russian Culture and Language World Picture: Linguo-Cultural Aspect

Currently, the study of the multifaceted phenomenon of success in various aspects of humanitarian scientific knowledge is of particular relevance in the humanities. Linguo-cultural studies, which deals with the solution of the problem of the triad “man – language – culture”, is seen as one of the promising areas that allows us to present a holistic picture of the phenomenon of success in the unity of cultural and linguistic spaces. Success is seen in the article in the context of Russian language and culture world pictures as verbalized differently but meaning socio-cultural behavior model. Authors revealed peculiarities of linguistic means of success represen-tation as a result of lexeme “success” analysis from the point of view of its functional meaning change, depend-ing on real socio-cultural paradigm adopted by society. It is concluded that the scientific approach of linguo-cultural studies is really working while analyzing the success phenomenon as a significant indicator of social, cultural, language transformation in the modern Russian society.