Creative Components of Film as Social Mechanisms of Meaning Production in Mass Communication

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Analysis reveals how film's creative components influence meaning in mass communication, highlighting encoding mechanisms.

Film serves as a social mechanism, shaping meanings and perceptions through its creative components.
The study uses encoding/decoding theory and examines elements like screenplay and cinematography.
An analytical framework identifies components that structure narratives and emotional tones in films.
The interaction of film components models social reality, influencing cultural norms and values.

Зінчина et al. (2024) studied this question.

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