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The Use–trust Loop: Reel Culture, Semi-News Narratives, and Credibility in Hyperlocal Journalism

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Mixed-methods analysis reveals frequency of reel use enhances credibility in hyperlocal journalism, suggesting a shift in digital trust dynamics.

Higher levels of reel consumption lead to greater trust in hyperlocal journalism practices.
92% of survey respondents consume reels daily, reflecting their near-universal popularity in Gorakhpur.
Content analysis reveals significant engagement with semi-news narratives combining humor and factual information.
Algorithms are shown to play a significant role in credibility perceptions across different platforms.

Harsh Vardhan Dubey (2023) studied this question.

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Mixed-methods analysis reveals frequency of reel use enhances credibility in hyperlocal journalism, suggesting a shift in digital trust dynamics.