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Reels as Digital Leisure and Sociability: A Sociological Study of Young Adults in Kolkata

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Sociological study reveals how Instagram Reels impact leisure practices and sociability in young adults, highlighting gender differences.

Young women create and share more Reels, while young men primarily view content, indicating clear gendered differences.
The concept of digital adda illustrates how Reels foster new forms of interaction and sharing among peers.
Using a mixed-method approach, the study combined statistical analysis with thematic exploration of respondent experiences.
The findings suggest that Reels not only reinforce existing social patterns but also lead to more individualized and fragmented leisure experiences.

Anindita Chatterjee (2025) studied this question.

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