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September 18, 2025Indonesian Journal of Advocacy and Legal ServicesOpen Access

Empowering Society during Covid-19 Outbreaks: Digital Marketing Optimization for MSMEs and Human Rights Perspective

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Authors

SSSahat SaragihMUMuhammad Bahrul Ulum

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Overview

Community empowerment bolstered digital marketing for MSMEs during COVID-19, highlighting its importance.

Key Points

  • Digital marketing is crucial for MSMEs, especially during the COVID-19 pandemic, as it connects them with broader markets.
  • Observational analysis identified that MSMEs struggle with digital marketing due to a focus on production, hindering sales.
  • The implementation method, Asset Based Community Development, empowered MSMEs with relevant skills to enhance their marketing.
  • This initiative aims to boost asset value for MSMEs, helping them thrive through effective use of social media and marketplaces.

Cite This Study

Saragih et al. (2022) studied this question.

synapsesocial.com/papers/68d4768331b076d99fa6f148https://doi.org/10.15294/ijals.v4i1.23275
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