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September 27, 2025Aptisi Transactions On Technopreneurship (ATT)Open Access

Reinforcing the Role of Cyber Village in Improving Indonesia MSMEs Through an Exploratory Study

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Authors

RARina AninditaVPValentinus Hartadi PrastowoJPJonathan Parker

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Overview

Qualitative analysis reveals digital marketing enhances MSME growth in Kampoeng Cyber Jogja, suggesting improved strategies.

Key Points

  • MSMEs in Kampoeng Cyber Jogja leverage social media for advertising and customer engagement, boosting visibility.
  • Supporting factors include strong entrepreneurial motivation and high product quality, improving market competitiveness.
  • Hindering factors were identified as limited knowledge and slow technology adaptation, restricting growth potential.
  • This research highlights the need for explicit business goals in MSMEs to fully utilize digital marketing's potential.

Cite This Study

Anindita et al. (2025) studied this question.

synapsesocial.com/papers/68d7cc66eebfec0fc5238840https://doi.org/10.34306/att.v7i3.401
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