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This is a Content Analysis study.

The 2025 Inaugural Address of Donald Trump as a Tool of Political Public Relations: Rhetorical Strategies of Persuasion

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The address functioned as a political public relations tool, enhancing Trump's image as a strong leader.
Key rhetorical strategies included narratives and language tailored to persuade the audience effectively.
Content, discourse, and media analyses were employed to dissect various communication tactics used in the speech.
Findings reveal Trump's rhetoric was designed to solidify his image in the public's consciousness, suggesting strategic messaging.

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Analysis identifies rhetorical strategies influencing public perception of Trump as a strong leader during communication.

Ellina Tsykhovska (2025) studied this question.

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