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This is a Systematic Review study.

Impact of Perceived Value and Social Media Usage on Purchase Intention and Brand Loyalty

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Social media accounts for significant consumer value assessments, with emotional and social dimensions comprising 35-50%.
The study identifies emotional engagement, social validation, and specific content as key factors enhancing perceived value.
Recommendations include prioritizing authentic storytelling and leveraging social media algorithms for brand engagement.
Findings call for future cross-cultural research to explore broader contexts beyond first-tier cities.

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Systematic literature review reveals social media impacts purchase intention and brand loyalty, highlighting emotional engagement and validation.

Heung Woo Yi (2025) studied this question.

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Systematic literature review reveals social media impacts purchase intention and brand loyalty, highlighting emotional engagement and validation.