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This is a Quantitative Study study.

October 2, 2025Asian Journal of Beauty and CosmetologyOpen Access

Relationship between Consumers’ Perceived Value, Engagement, and Behavioral Intentions towards Social Media Beauty Influencers

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Perceived value predicts both engagement and behavioral intention, indicating its crucial role in influencing consumer actions.
Emotional value has the strongest effect on engagement (β=0.663, p<0.001), highlighting the power of emotional connections with influencers.
Engagement is a key predictor of continued participation (β=0.542, p<0.001) and word-of-mouth intentions (β=0.539, p<0.001), showing its impact on brand growth.
Building positive emotional experiences and engagement strategies can enhance marketing effectiveness for beauty influencers.

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Implication

Survey reveals strong relationships between perceived value, engagement, and behavioral intentions among consumers, suggesting effective marketing strategies for beauty influencers.

Cite This Study

Koh Mi Cho (2025) studied this question.

synapsesocial.com/papers/68de84bb5b556a9128e1b92c https://doi.org/10.20402/ajbc.2025.0049

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Implication

Survey reveals strong relationships between perceived value, engagement, and behavioral intentions among consumers, suggesting effective marketing strategies for beauty influencers.

Relationship between Consumers’ Perceived Value, Engagement, and Behavioral Intentions towards Social Media Beauty Influencers

Key Points

Discussion

Implication

Cite This Study

Relationship between Consumers’ Perceived Value, Engagement, and Behavioral Intentions towards Social Media Beauty Influencers

Key Points

Discussion

Implication

Cite This Study

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Also Consider