Social Media Platform for the Travel and Tourism Industry in Sri Lanka

As the industrial society of the twentieth century gives way to the information society of the twenty-first century, the modern world is undergoing a major transition. This dynamic process has the potential to fundamentally alter all parts of our life, including knowledge distribution, social interaction, business practices, political activity, media, education, health, leisure, and entertainment. Travel industry software applications play a significant role in tourism and travel industry by contributing to a large volume of transactions and revenue. Many studies have evaluated tourism websites through different research methods. Website usability, in general, has improved dramatically but problems are still remaining. Very few studies focus on the use of software applications and features of need to develop in the Sri Lankan context. This research uses a mixed-methods approach. The survey results show that tourism and travel industry software applications search is regularly utilitarian in nature; the complex interface and not having one platform including more features either obscure or were ignored by most tourists while decreasing the satisfaction of that travel industry software applications. This research paper discusses the existing systems and their software applications, additional features, and satisfaction rates of these software applications, and suggest modern software application for that industry in Sri Lanka.