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This is a Quantitative Study study.

Drivers of green wine tourism among young adults: intentions, attitudes, and expansion to sustainable behaviour

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Survey finds green wine tourism intentions impact sustainable behavior through attitudes and social norms in young adults from various countries.

Intentions to engage in green wine tourism impact broader sustainable behavior among young adults.
The online survey revealed significant variance in how social norms and attitudes influence intentions across countries.
Using the Theory of Planned Behavior and Necessary Condition Analysis, deeper insights into intentions were gathered.
These findings emphasize the importance of experiential learning in promoting environmentally friendly tourism practices.

Velikova et al. (2025) studied this question.

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Survey finds green wine tourism intentions impact sustainable behavior through attitudes and social norms in young adults from various countries.