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This analysis reveals attention allocation in art museum visitors, suggesting that video installations enhance engagement through media technology.
Video installations combine elements of video art and installation art. Compared to traditional single-screen video, they are more complex technologically and are influenced by more factors in terms of attention distribution. This study first analyzes the mechanisms of attention allocation for art museum visitors. Then, it conducts empirical research on the technological attractiveness of video installations. By comprehensively utilizing VR eye tracking and subjective questionnaire surveys, this study explores whether video installations can enhance the appeal of videos through their media technology.
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Yongchun Jiao (2025) studied this question.
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