Экрандағы би: хореография телесериалдардағы мәдени және кросс-мәдени кодтарды бейнелеу құралы ретінде

This article examines choreography in contemporary TV series as an integral component of the artistic media text, and a representational tool for transmitting cultural and ideological content through an expressive artistic language. The relevance of the study lies in the growing influence of audiovisual media on the formation of cultural memory and collective perceptions of social reality. The aim of the work is to identify the semiotic mechanisms that represent personal transformation, social inequality, cultural codes, and historical memory through choreographic episodes. The novelty lies in the interpretation of choreography as a non-verbal communication system that forms a multi-layered semantic field of the media text. The empirical base of the study consists of the TV series Flesh and Bone, Dance Academy, and Step Up: High Water. The methodological tools include semiotic, content-structural, comparative, and cultural-analytical methods. This approach allows to analyze the functions of choreography within the dramatic structure of the series and its role in building an emotional connection with the viewer. The results of the study show that choreography in its artistic form effectively conveys complex social discourses such as gender inequality, racism, creative pressure, and an inner struggle of the individual. It was found that dance scenes amplify the expressiveness of the drama, create emotional depth, and expand the communicative potential of the screen text. The practical value of the work is related to the possibility of using the findings in the creation of domestic television series that integrate elements of national choreography and represent cultural values for a wide audience.