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This is a Quantitative Study study.

September 30, 2025Open Access

AI Adoption in SMEs and Its Economic Impact on Pakistan’s Development

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About two-thirds of SMEs have adopted AI, especially in marketing and sales, enhancing competitiveness and productivity.
The survey revealed that efficiency, cost reduction, and better decision-making are key adoption drivers, but barriers exist.
Data was collected from 368 SMEs, exploring investment levels, perceived benefits, and challenges in AI utilization.
Policy support and educational initiatives are essential to address barriers and promote sustainable digital transformation in SMEs.

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Survey data shows extensive AI adoption in SMEs, highlighting barriers to integration and economic gains.

Zeb et al. (2025) studied this question.

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