Potential Contribution of Tourism for Groundwater Conservation in Mt. Makiling, the Philippines

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The study finds that tourists are willing to pay an estimated mean of PHP 75 per visit to support groundwater conservation efforts.
About 50% of respondents recognized the resort’s water source, primarily identifying it as hot springs rather than groundwater.
The contingent valuation method was effectively implemented online, gathering data from 492 respondents to assess water conservation awareness.
Local governments are urged to enact policies that enable the capture of tourists' willingness to pay for better groundwater management.

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Contingent valuation study reveals tourists' awareness of water sources and willingness to pay for groundwater conservation.

Calderon et al. (2025) studied this question.

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