What question did this study set out to answer?

This study aims to evaluate community perceptions and willingness to pay for the conservation of the Viray watershed in the Philippines.

March 23, 2026Cleaner WaterOpen Access

Access to Sustainable Water Supply: Community Insights and Economic Valuation for the Conservation of Viray Watershed in the Philippines

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Focus groups and surveys assess conservation value and community willingness to pay for water protection, suggesting tourism funding may be viable.

This study aims to evaluate community perceptions and willingness to pay for the conservation of the Viray watershed in the Philippines.
Conducted focus group discussions (FGDs) and key informant interviews (KIIs) to gather qualitative data.
Used a bounded contingent valuation survey with 347 respondents to estimate willingness to pay (WTP).
Analyzed acceptance of a proposed conservation surcharge linked to tourism fees.
Respondents demonstrated high awareness of ecosystem services and ecological functions of the watershed.
85% acceptance rate for a tourism-linked conservation surcharge was observed.
Willingness to pay showed declining acceptance with higher monetary bids, but the results were not statistically conclusive.

Alejo et al. (2026) studied this question.

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Focus groups and surveys assess conservation value and community willingness to pay for water protection, suggesting tourism funding may be viable.