Accelerating Electric 3-Wheeler Adoption Through Experiential Trials: Insights and Learnings from Amritsar, Punjab

Three-wheelers (3Ws—autos or auto-rickshaws) occupy a unique yet salient and substantive position within the context of India’s urban mobility. They provide critical first-and-last-mile connectivity, fill public transit coverage gaps, boost local and urban agglomeration economies, and are a major income source for millions. Their value and utility are especially pronounced in rapidly emerging Tier-II cities such as Amritsar. The city’s 7500-strong diesel 3W (d3W) fleet is the backbone of its transportation network but also contributes to air pollution. Though Amritsar’s favorable policies to transition the d3W fleet to electric (e3W) have reduced purchase costs by 40–60%, barriers remain. This study investigates the influence of the e3W user experience through a first-of-a-kind three-day pilot trial for ~300 d3W drivers. By leveraging a pre- and post-intervention framework combining surveys and trip diaries, this study evaluated how direct exposure influences adoption intentions, perceptions, and the social dynamics underpinning decision-making. In total, ~6% of participants switched to e3Ws following the trial, and there was a 20% drop in “don’t know” answers regarding charging duration and range. The results show non-random and meaningful shifts in attitudes, a greater awareness of range and charging times, improved views on charging convenience and vehicle safety, and air quality benefits.