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September 30, 2025Ukrainian Journal of Applied Economics and Technology

Creative industries marketing tools: aesthetics, sensory and identity

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Authors

OKOleksandr Kucheruk

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Overview

This analysis highlights how sensory aspects and visual identity enhance consumer engagement in creative industries.

Key Points

  • Effective use of aesthetics and sensory tools fosters emotional engagement and shapes brand loyalty.
  • Visual identity elements like logos and color schemes create subconscious associations that evoke emotions.
  • A multisensory approach enhances overall consumer experiences, crucial for competing in a crowded market.
  • Strategic integration of aesthetic solutions and identity narratives establishes a strong market presence.

Cite This Study

Oleksandr Kucheruk (2025) studied this question.

synapsesocial.com/papers/68dc26188a7d58c25ebb258dhttps://doi.org/10.36887/2415-8453-2025-3-12
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1A Phenomenological Exploration of Corporate Aesthetics and Strategic Messaging through Embodied Communication2026
  2. 2Enhancing Consumer Visual Experience through Visual Identity of Dynamic Design: An Integrative Literature Review2024 · 2 citations
  3. 3Research on Multidimensional Communication Strategies for Brand Building2025
  4. 4Enhancing Visual and Advertising Design: Insights and Strategies for Marketers2024
  5. 5Cultural and Creative Brand Narrative and Visual Image Construction Based on Design Aesthetics2025