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This is a Quantitative Study study.

September 30, 2025Journal of Social Science and Business StudiesOpen Access

Shopping as Fun, Function, and Tradition: A Study of The Influence of Hedonic, Utilitary, and Shopping Culture on Impulse Buying in The Era of Consumerism

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Authors

SISukma IrdianaInstitut Teknologi dan Bisnis Kalbe BBBudiyanto BudiyantoInstitut Bisnis dan Teknologi Pelita Indonesia SSSuhermin Suhermin

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Implication

This analysis reveals how hedonic and cultural shopping motives impact impulse buying in e-commerce, suggesting implications for marketing strategies.

Key Points

Utilitarian and cultural shopping motives significantly influence impulse buying in the era of consumerism, while hedonic motives do not.
The study involved 80 respondents across Indonesia, utilizing data collected through a questionnaire for primary data analysis.
Multiple linear regression analysis, supported by the SPSS program, was employed to test the hypotheses and examine relationships between variables.
These findings highlight the importance of understanding different shopping motives for effective e-commerce marketing strategies.

Cite This Study

Irdiana et al. (2025) studied this question.

synapsesocial.com/papers/68dc26188a7d58c25ebb263b https://doi.org/10.61487/jssbs.v3i3.180

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Bookmark

Implication

This analysis reveals how hedonic and cultural shopping motives impact impulse buying in e-commerce, suggesting implications for marketing strategies.

Shopping as Fun, Function, and Tradition: A Study of The Influence of Hedonic, Utilitary, and Shopping Culture on Impulse Buying in The Era of Consumerism

Discussion

Member takes

Implication

Key Points

Cite This Study

Shopping as Fun, Function, and Tradition: A Study of The Influence of Hedonic, Utilitary, and Shopping Culture on Impulse Buying in The Era of Consumerism

Discussion

Member takes

Implication

Key Points

Cite This Study

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