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This is a Quantitative Study study.

Hedonic shopping motivation on impulse buying: Evidence on Indonesian e-commerce users during Covid-19

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Survey reveals how impulse buying is influenced by hedonic shopping motivation in Indonesia's e-commerce environment during Covid-19.

Impulse buying significantly increases due to hedonic shopping motivations among e-commerce users.
Key factors include idea shopping, value shopping, and gratification shopping affecting purchasing behavior.
Data collected through online questionnaires from 100 e-commerce users during the Covid-19 pandemic.
Study highlights the growing trend of impulsive purchases driven by shopping motivations in Indonesian e-commerce.

Putra et al. (2024) studied this question.

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