Creative industries: producer and artist — a symbiosis of talent and management

The relevance of the article. Creative industries are a leading sector of the global economy, covering art, media, design, theatre, cinema, music, performance, and emerging technologies. Success depends on effective interaction between the artist, who creates unique content, and the producer, who organizes, finances, and promotes it. Amid digital transformation, changing audiences, globalization, and martial law, rethinking the symbiosis of creativity and management is urgent, as it shapes quality cultural content, policy, and new markets. The purpose of the article. This article analyzes the interaction between artist and producer as a symbiosis of creative potential and managerial strategies in creative industries. Tasks include identifying roles, analyzing conflicts and alignment mechanisms, studying new technologies’ influence on cooperation, and offering practical recommendations. The methodology. An interdisciplinary approach combines cultural studies, sociology, management, psychology, and art history. Methods include content analysis of literature, comparative-historical analysis of cooperation models, case studies of production practices, and expert observation of theatrical, musical, and multimedia projects in Ukraine. The results. Roles of the producer (strategist, administrator, innovator, mentor, marketer, psychologist, lawyer, diplomat) and artist (creator, public figure, image-bearer, ambassador) are systematized. Three interaction models emerge: partnership, hierarchical, and autonomous. Successful collaborations in theatre, music, and film are analyzed, including conflict factors and resolutions. Producer functions’ transformation in the digital era is examined, especially regarding algorithms, platforms, audiences, and digital environments. An algorithm for effective interaction based on trust, clear roles, flexibility, and open dialogue is proposed. The scientific novelty. This study provides the first systematic analysis of the “producer–artist” symbiosis in contemporary Ukrainian and global cultural practices. It highlights digital technologies’ role in reshaping communication and roles, develops conflict typology and management strategies, and identifies ethical and psychological parameters for effective partnerships in crises. The practical significance. Findings support training cultural management specialists, developing arts education programs, and formulating strategies for cultural institutions and independent production groups. The conclusions guide creative industry practitioners in building effective cooperation between managers and creators. Conclusions. The producer-artist symbiosis drives creative industries. Partnership quality influences both project success and cultural development. The producer’s role as interface between vision and reality grows more complex, requiring competence, ethics, and innovation. Together, artists and competent producers can realize and scale cultural phenomena.