Peculiarities of producer’s personality formation in the context of cultural identity

The topicality of the work. We can observe a significant increase of the role of producer in forming society’s national and cultural identity. After all, during all stages of the film production, producer influences national education, as well as the formation of social ideals. The purpose of the article. The article outlines peculiarities of the formation and manifestations of the producer’s personality in Ukraine in the framework of cultural identity. The methodology. Systematic and comparative approaches, as well as problem-analytical analysis were used to study the main components of the formation of the cultural identity of the producer’s personality. Methods of scientific analysis, comparison, generalization and analytical method have become useful in the process of establishing artistic, production, organizational, managerial, financial and economic characteristics of the producer in the cultural space. The method of personalization and self-analysis makes it possible to identify the vision of outstanding organizers of the film production process as a creative activity. For the art and cultural aspects of studying the problem, methods of systematization and analysis were used. The results. Special attention is paid to defining the cultural identity. It is shown that formation of producer’s personality is influenced by education, mastering the language culture, mastering the basics of art as a branch of human culture. It is noted that the formation of the cultural identity of the producer’s personality takes place on three levels: external (influence of political, socio-economic, cultural environment); internal (personal characteristics of the individuum); and individual (work experience, education). The scientific novelty. The article explores, for the first time, some peculiarities of the formation of the producer’s personality in Ukraine in the context of cultural identity. The practical significance. The key results of this study can be used in further scientific and theoretical developments on selected topics, as well as in the creation of curricula to optimize the training of producers in Ukraine.