Teaching Paper: Content Marketing and Social Media Planning for Non-Profit Organizations: Enhancing engagement and mission impact through strategic digital content.

Effective digital communication is critical for non-profit organizations to engage stakeholders, increase visibility, and amplify mission impact. Content marketing and social media planning provide structured approaches to delivering valuable information and maintaining consistent engagement. This Teaching Paper presents practical guidance for designing content marketing strategies—including blog posts, email newsletters, and ebooks—and implementing social media content calendars. Recommended tools such as WordPress, Mailchimp, Canva, Hootsuite, and Buffer support content creation, design, and scheduling. Metrics and a case study illustrate how strategic content increases engagement, strengthens relationships with donors and volunteers, and promotes organizational objectives. Practical tips, challenges, and reflection questions support both academic analysis and applied practice.