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September 27, 2025

Teaching Paper: Digital Volunteer Recruitment Campaigns – A Strategic Planning Template for Nonprofits

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Authors

AKAnna Neya Kazanskaia

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Overview

This Teaching Paper demonstrates digital volunteer recruitment strategies in nonprofits, highlighting effective messaging and targeted outreach.

Key Points

  • Strategic campaigns enhance volunteer recruitment in nonprofits, attracting skilled volunteers with effective planning.
  • The Digital Volunteer Recruitment Campaign Template covers objectives, target audiences, and online platform use.
  • A case study reveals successful outreach via social media and email marketing, showcasing practical application of the template.
  • Reflection questions and best-practice tips aid adaptation for various nonprofit contexts, including those with limited resources.

Cite This Study

Anna Neya Kazanskaia (2025) studied this question.

synapsesocial.com/papers/68d7be6ceebfec0fc5238199https://doi.org/10.64357/neya-gjnps-vmda-tp-08
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