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September 30, 2025Open Access

Dynamics of the Urban Middle Class, Consumerism, Social Mobility and New Identities

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Authors

ARA. B. D. RAHMAN RAMLI

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Overview

Quantitative survey analyzes consumerism and social mobility in Indonesia’s urban middle class, suggesting lifestyle symbols impact new identities.

Key Points

  • Consumerism fundamentally shapes identity in the urban middle class, with preferences for branded goods indicating status and modernity.
  • Social mobility is closely linked to education, seen as vital for achieving upward movement, despite labor market constraints.
  • Digital platforms play a crucial role in identity construction, allowing for professional representation and urban belonging among the middle class.
  • Consumerism significantly influences identity formation more than social mobility, highlighting the importance of lifestyle over structural success.

Cite This Study

A. B. D. RAHMAN RAMLI (2025) studied this question.

synapsesocial.com/papers/68dc27558a7d58c25ebb37eehttps://doi.org/10.37899/mjds.v2i3.203
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Also Consider

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  4. 4Lifestyle Dynamics and Purchasing Pattern Transformation: Significant Shifts in Indonesian Society Post-Pandemic2024 · 5 citations
  5. 5Understanding the E-Shopping Shift: Islamic Consumer Ethics and the Transition from Conventional to Online Shopping2025