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This is a Quantitative Study study.

September 30, 2025

The Influence of Online Review on Airbnb Booking Intentions of Local Tourists in the National Capital Region

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Booking intentions for Airbnb accommodations are significantly influenced by online reviews and ratings.
The survey focused on young adults aged 19–23 in the National Capital Region, revealing their reliance on reviews.
Analysis emphasizes the importance of review quantity, quality, and sentiment in shaping travel decisions.
Strategies for marketers and hosts should consider enhancing online reputation based on these influences.

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Analysis shows online reviews influence booking intentions among young adults in the Philippines, highlighting critical aspects of decision-making.

Crisostomo et al. (2023) studied this question.

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Analysis shows online reviews influence booking intentions among young adults in the Philippines, highlighting critical aspects of decision-making.