What type of study is this?

This is a Quantitative Study study.

October 11, 2025Jurnal Ilmiah Hospitality

Price and Online Reviews’ Influences on Accommodation Purchase Decisions in Bali Through AIrbnb

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Authors

MAMaria Pia AdiatiBinus University CSCindy SophiaBinus University

Discussion

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Implication

Quantitative analysis found online reviews significantly affect customer decisions for Airbnb stays in Bali, suggesting their importance in the booking process.

Key Points

Online reviews have a greater influence on accommodation purchasing decisions compared to price.
Reliability and validity tests confirmed the data's robustness, with 130 respondents surveyed in Bali.
Statistical methods including simple linear regression revealed significant relationships between price, online reviews, and customer decisions.
The findings highlight the critical role of online reviews in consumer behavior within the Airbnb market.

Cite This Study

Adiati et al. (2023) studied this question.

synapsesocial.com/papers/68e9b2e4ba7d64b6fc133365 https://doi.org/10.47492/jih.v12i1.2652

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Bookmark

Implication

Quantitative analysis found online reviews significantly affect customer decisions for Airbnb stays in Bali, suggesting their importance in the booking process.

Price and Online Reviews’ Influences on Accommodation Purchase Decisions in Bali Through AIrbnb

Discussion

Member takes

Implication

Key Points

Cite This Study

Price and Online Reviews’ Influences on Accommodation Purchase Decisions in Bali Through AIrbnb

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider