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October 1, 2025Jurnal Arsitektur dan Perencanaan (JUARA)Open Access

Sustainable Material Choices in Café Design: Enhancing Brand Identity and Environmental Responsibility

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Authors

AAAfina Nisa AuliaSVSelly VeronicaSRSamuel Faith Hermana Rumapea

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Overview

Mixed-method analysis reveals sustainable materials enhance brand identity in cafés, suggesting eco-friendly design improves consumer perception.

Key Points

  • Natural materials like wood and bamboo enhance environmental responsibility and emotional appeal, fostering trust in cafés.
  • Using green features such as recycled finishes can significantly strengthen brand authenticity and consumer connection.
  • Sustainable materials serve as both ecological solutions and experiential branding tools, providing cafés with competitive advantages.
  • This study utilized a mixed-method approach, including a literature review and a questionnaire with urban café visitors to gather insights.

Cite This Study

Aulia et al. (2025) studied this question.

synapsesocial.com/papers/68dd89defe798ba2fc497d50https://doi.org/10.31101/juara.v8i2.4290
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