This study explores the transformation of Human Resource Management (HRM) strategies in private companies from 1995 to 2024, emphasizing employee satisfaction and retention amid technological and socio-economic shifts. Utilizing a mixed-methods approach, the research examines how digital innovations, remote work, and evolving workforce demographics have reshaped HR practices. Findings reveal that forward-thinking HRM, such as flexible scheduling, digital platforms, and wellness initiatives, correlates strongly with higher employee satisfaction and a 15–20% improvement in retention. The influence of Millennials and Gen Z underscores the growing demand for meaningful work, work-life balance, and inclusive environments. The study also highlights the strategic pivot of HR from administrative roles to data-informed, employee-centered functions. Despite noted limitations, this research contributes valuable insights into the dynamic nature of modern HRM, offering guidance for future practice and research. It calls for continued adaptation to emerging technologies and generational expectations to sustain organizational resilience and workforce loyalty.
Hassan et al. (Tue,) studied this question.
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