October 2, 2025Economic Herald of the DonbasOpen Access

The role of the marketing complex in the formed logistics system of enterprise

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The marketing mix significantly shapes the logistics system of enterprises by influencing consumer needs and service parameters.
Logistics serves as an integrated system, focusing on efficient flow management while balancing costs and meeting customer demands.
A strategic integration of marketing logistics tools with operational logistics enhances service levels and overall enterprise efficiency.
The proposed model of reverse flow organization emphasizes the need for aligning logistics processes with marketing strategies for sustainable development.

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Implication

This analysis reveals how the marketing mix shapes logistics systems, highlighting the bidirectional relationship and strategic integration for effective operations.

Cite This Study

Савченко et al. (2025) studied this question.

synapsesocial.com/papers/68de5da783cbc991d0a20e52 https://doi.org/10.12958/1817-3772-2025-2(80)-50-55

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Implication

This analysis reveals how the marketing mix shapes logistics systems, highlighting the bidirectional relationship and strategic integration for effective operations.

The role of the marketing complex in the formed logistics system of enterprise

Key Points

Discussion

Implication

Cite This Study

The role of the marketing complex in the formed logistics system of enterprise

Key Points

Discussion

Implication

Cite This Study

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